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Raise your Hand for the Forest

Coastal temperate rainforest, Clayoquot Sound



To date, over 600 Canadian publishers, publications and printers have made the commitment to shift their paper buying practices to choices that take pressure off the world’s ancient and endangered forests.

As a consumer, you can support them by looking for the Ancient Forest Friendly™ logo when you buy books, magazines and newspapers. It’s your assurance that our cultural legacy doesn’t come at the expense of our natural heritage.


What makes a paper
Ancient Forest Friendly™?

All fibre (100%) has ecological attributes*
100% post-consumer recycled paper emits 25-50% less greenhouse gases, and consumes no trees.

  • Maximized post-consumer recycled content
  • Any virgin fibre is FSC-certified (no controlled wood content)
  • Any remaining fibre is recycled or agricultural residue
  • Process or totally chlorine free

eg. FSC Recycled label or FSC Mixed Sources label (with no controlled wood)

* Fibre with ecological attributes are post-consumer recycled, pre-consumer recycled, agricultural residue and FSC-certified virgin fibre.