Trend Report 2007

Environmental Leadership
in the Paper Supply Chain

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The findings of Trend Report 2007 are based on seven years of tracking major paper markets and the paper supply chain in Canada and other Western countries. The report profiles the key trends of consumer and corporate demand driving environmental paper development. It forecasts the steps necessary for the Canadian paper industry to maintain access to domestic and international markets that are increasingly demanding environmental innovation.

Contents:

• Executive Summary
• Demand Drives Growth: High-Volume Purchasers Drive Supply Trends
• New Poll Findings: Potential Readership Growth with Eco-Papers
• Moving Forward: Strong Demand for Recycled Paper Opens Growth Opportunities
• Eco-papers & FSC: Paper Players Investing in Eco-paper Production
• Agricultural Fibres: The New Paper Fibre Basket
• Carbon Footprint: Toward Climate Stability
• Recommendations